Beyond (dot)com: New gTLDs challenge corporate counsels

I was quoted in The Atlanta Business Chronicle on this topic last week:

"Perry Binder, legal studies professor at Georgia State University's J. Mack Robinson College of Business and co-founder of the school's IP Institute, recently wrote in the Atlantic Law Journal: 'Protecting a company's valuable name has become a headache for lawyers and business people alike.  As top level domains are being approved at an increasing rate, companies must assess which names to protect and which to leave alone for an unsuspecting cybersquatter to snatch'."

The rest of my quoted material deals with how "businesses need to be strategic when building a domain name portfolio.  This includes identifying a company's most valued brands and determining a budget aimed at intellectual property protection."  Finally, I point out that "businesses should create a 'decision-tree' of domains to purchase for defensive reasons," with competitor sites and pornographic sites at the top of the list to shut down.

Read Beyond (dot)com 
The Atlanta Business Chronicle
Jan. 31-Feb. 6, 2014
(subscription required for complete article)