Good article in Wired magazine, on a topic I'm passionate about: Educating/encouraging Millennial employees on the use of social media in a positive manner to promote business.

Your Biggest Social Media Risk: Not Doing Anything About Social Employees

The business world has a strange habit of speaking about social media as if it were a mystical land where the nature of human conversations, relationships and emotions radically change – but they don’t. Asking the question, “Why would employees talk about our brand on social media?” is a bit like asking, “Why do people talk to each other?”

People have always talked about their employers, and they always will. Social media is just a new medium for the same old dialogue. Your employees, particularly if they are Millennials, are already talking about your company on social media. You can ignore this conversation. Or, you can guide it in ways that will improve employee engagement, transform your marketing strategy, generate leads and attract top talent.

Click her to continue reading