Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” People worldwide affirm that statement daily with ill-advised social media posts in their professional and personal lives.
In 2007, the infancy of social media, I opened a Facebook account. With a bit of trepidation, I asked my students to add me as a “friend,” find inappropriate online content written by griping employees, post it to my wall and discuss it in class. Since then, I created several projects to educate students on appropriate uses of social media. Recently, I published these activities in a journal article, titled “Creating Social Media Law Projects to Sensitize Business Students to Appropriate Digital Conduct.”
The article describes how social media promotes “instantaneous dissemination of thought, oftentimes without filter or reflection,” in “a participatory forum of real time information clutter.” My interactive projects are designed for students to recognize good from bad digital behavior and become 24/7 brand ambassadors for wherever they work, as well as for themselves.
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